New Products from Xiyuantang Focus on Beauty and Health Markets

Both the western preventative medicine idea of “Bao Jian ” and the Chinese medicine idea of “Yang Sheng” are a testament to the importance attached to keeping fit and healthy by modern people. A pollster online survey on daily health oriented behavior in Taiwan discovered that about 37% of respondents eat or drink health foods as a way of staying healthy. A further survey indicated that 28% of people favor health and beauty related drinks (collagen, bird’s nests etc), while another 23% consume other health drinks (ginseng tea).
 

Bird’s nests are one of the top four Chinese nutritional supplements. They are rich in protein, minerals and contain many beneficial nutrients. It is said that during the late Qing dynasty Empress dowager Ci Xi ate bird’s nests every day for both health and beauty purposes. However, in the modern world bird’s nests are not the only choice for the health conscious. For example, collagen has become very popular in the world of skin care. In addition, the development of modern technology has made the consumption of collagen much easier and convenient, with the great popularity of such products as collagen drinks, collagen jello etc.

Although Xiyuantang initially focused on bird’s nests, in recent years the company has responded to consumer demand by combining 100% natural bird’s nests and collagen through its promotion of bird’s nest collagen jello, aimed at female customers interested in beauty and skin care.

Bird’s nest collagen jello has four main ingredients – collagen, 100% natural bird’s nest, white lily extract and vitamin C. Of these, the collagen is French Rousselot superior hydrolyzed high-concentration collagen, each unit containing 3,000mg of extremely fine molecules (2,000 Daltons) collagen peptide s. The extreme smallness of the molecules means that they rapidly penetrate the corneous layer of the skin and are quickly absorbed by the body, making this an excellent health and skincare product.  

In addition to beauty and skincare food products, Xiyuantang also offers four types of health tea readily available to meet the different needs of customers:：
 

Energizing tea－ Replenishes energy, revitalizes and promotes physiological functions

This tea uses American ginseng and provides an energy boost. Together with acanthopanax bark, rose root, Siberian ginseng and Polygonatum, Yuan Qi tea nourishes a healthy body, increases strength and invigorates spirit. If consumed with such traditional medicinal herbs as Radix Astragali, wolfberries and licorice roots, it can be used to adjust physiological functions, ensuring increased energy and vitality.
Suitable for： Office workers, workaholics

 

Throat Comfort tea－Promotes secretion of saliva and lubricates the vocal chords, ensuring a voice that is loud and clear

The fruit of Siraitia grosvenori, Platycodonis Radix and lilies promote the secretion of saliva, quench the thirst and soothe a dry throat. In addition, figwort, dwarf lilyturf, sweet osmanthus, field mint and licorice root ensure sweet smelling breath, soothe the throat and a unique cool refreshing but slightly tart taste. This gives consumers a fresh and carefree sense of protection and ensures a resonant and beautiful voice.
Suitable for：Teachers, sales staff, individuals with a sore throat

 

Beauty Slim tea－Reduces fat levels, promotes am enhanced metabolism, keeps consumers thin and regular

Strictly selected Chinese natural herbs such as Chinese hawthorn, Roselle, orange peel, tumeric etc. can adjust physiological functions, balance pH levels and promote an enhanced metabolism. Camellia, lotus leaves, bullseye guava, corn silk and sweetleaf aid digestion and keep consumers regular. Diet tea tastes fresh and cool, slightly tart and agreeably sweet and is a highly distinctive Chinese type slimming tea.
Suitable for：Office workers , individuals who are slightly chubby

 

Clear Vision tea－Promotes clarity of vision and eyes filled with vigor

Strictly selected natural herbs such as wolfberries, cassia seed, black soya beans and roseroot can be used to treat dryness and discomfort of the eyes. Together with Chrysanthemums, European mint and sweetleaf, Jingmu tea tastes rich, fragrant and agreeably sweet like herbal tea. Long-term drinking is good for the eyesight and fills one’s eyes with new vim and vigor.
Suitable for：Office workers, students
 

Xiyuantang was established in 2000, in response to the growing demand for top quality and natural health foods, and is currently one of the top health food brands in Taiwan. The products offered by the company are made from freshly selected ingredients, freshly cooked, and adhere to the mantra “cooked today, delivered tomorrow.” This meets customers’ demands for the highest quality products available.