Xiyuantang CO., LTD (“we, us, or our”) respect your concerns about privacy and value the relationship we have with you. This Privacy Policy describes the types of personal information we collect about our customers, how we use the information, with whom we share it, and the choices available to our customers regarding our use of the information. We also describe the measures we take to protect the security of the information and how our customers can contact us about our privacy practices.

We may obtain personal information about you from various sources. We may collect this information when you provide it at one of our stores, on our website or in connection with our social networking or mobile applications. Our products are available for sale in department stores. Personal information collected in these department stores is not provided to us. This Privacy Policy does not address any data collection at our retail partners. When you visit this site or our social networking or mobile applications, we may also collect certain information by automated means, using technologies such as cookies, web server logs and web beacons.

1. Contact information (such as name, ID number, postal address, email address, and mobile or other phone number) 2. Age and date of birth 3. Gender 4. Username and password 5. Payment information (such as your payment card number, expiration date, delivery address, and billing address) 6. Contact information for friends or other people you would like us to contact 7. Information provided to us by social networks or mobile applications when you use one of our social networking or mobile applications (such as your name, profile picture, likes, location, friend list and other information described in the social networking application sign-up page, or your geo-location details when using one of our mobile applications) How We Use The Information We may use the information you provide to: 1. Send you promotional materials or other communications 2. Provide services to you 3. Process your payment card transactions 4. Create and manage your online account 5. Respond to your inquiries 6. Communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offers 7. Operate and communicate with you about our social networking or mobile applications 8. Operate, evaluate and improve our business (including developing new products and services; managing our communications; analyzing our products; performing data analytics; and performing accounting, auditing and other internal functions) 9. Comply with applicable legal requirements, relevant industry standards and our policies. We also may use the information in other ways for which we provide specific notice at the time of collection. Your Rights and Choices We offer you certain choices in connection with the personal information we collect from you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove your information from our mailing lists or submit a request, please contact us as specified below. • Email Opt-Out You can at any time tell us not to send you marketing communications by contacting us via e-mail: [email protected] • Withdrawing Consent You may withdraw any consent you previously provided to us, or object at any time on legitimate grounds, to the processing of your personal information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to our use or disclosure of your personal information will mean that you cannot take advantage of some of our products or services. • Reviewing, Updating and Modifying Personal Information You have the ability to review, change and/or correct the personally identifiable information you provide us by logging into your account. You may request that we deactivate your account by emailing us at [email protected] How We Protect Personal Information We maintain appropriate administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

Our website may provide links to other websites for your convenience and information. These websites may operate independently from us. Linked sites may have their own privacy notices or policies, which we strongly suggest you review if you visit any linked websites. To the extent any linked websites you visit are not owned or controlled by us, we are not responsible for the sites’ content, any use of the sites, or the privacy practices of the sites.

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our personal information practices.

If you have any questions or comments about this Privacy Policy or if you would like us to update information we have about you or your preferences, please contact us by email at [email protected].